Startups and Innovators are successfully challenging the incumbent with their disruptive ideas and next-gen business models.  With this disruption, we see that organizations are in need of new business models in order to create opportunities for future success. This leads to the need to reinvent and to accelerate their transformation. A fundamental change of the purpose is required in many cases. This has an enormous impact on their operations and on the way, they collaborate and communicate with their stakeholders. A complex process while complexity will increase in the coming years because of cross-industry transformation. Collaboration will drive us forward and towards each other.

Existing roles and responsibilities will change, while society itself will transform and become fully transparent. Today, people expect organizations to contribute to society, to behave sustainably and ethically. They expect organizations to be fair in the way they do business. Successful, quality products and services and sound financial performance are no longer the only things that matter. Organizations must perform great on all their dimensions. So, from a societal, economic, and technological perspective, urgency is growing for organizations to align with the interests of all their stakeholders and to adjust to the values of a transparent society.