Today we see organisations in transformation looking for new business models and value cases to create new possibilities and future success for the organisation. Startups and Innovators are successfully challenging the establishment with their disruptive ideas and next-gen business models. This leads to the need for organisations to reinvent and to accelerate their transformation. A fundamental change of the purpose is required in many cases. This has an enormous impact on their operations and on the way they cooperate and communicate with their stakeholders. A complex process, which in the coming years will increase because of transsectoral transformation.

Existing roles and responsibilities will change while society is transforming as well and becoming fully transparent. Today people expect organisations to contribute to society, to behave both sustainably and ethically and being fair in the way they conduct business. No longer only successful products and services and a good financial performance matter. Organisations have to perform great on all their dimensions. So from a societal, economic and technological perspective, there is a growing need for organisations to align with the interests of all stakeholders and to adjust to the rules of a transparent society.

Existing relationships might be under pressure or are ready for a different approach. It is clear that transformations ask for relationships with (new) stakeholders that might be out of scope today, but that are relevant for your future success. It is key to take your stakeholders interest into account, because transparency means that everybody’s voice can be heard publicly at all times. Both negatively as well as positively. That makes it crucial for every single organisation to reach out to all their stakeholders and to stay in constant dialogue. They have to listen to their stakeholders carefully, understand their interest and cooperate with them. An active relationship with your stakeholders will help organisations to accelerate the implementation of the strategy.

In order to gain trust people have to understand your purpose and your respect to have their best interest at heart. People who trust you are willing to support your strategy. Organisations with an active integrated strategy to become relevant for their stakeholders will be able to create a meaningful and winning position in society.