Today we see industries in transformation looking for new business models and value cases to create new possibilities and future success for the organization. Startups and Innovators are successfully challenging the incumbent with their disruptive ideas and next-gen business models. This leads to the need to reinvent and to accelerate their transformation. A fundamental change of the purpose is required in many cases. This has an enormous impact on their operations and on the way they collaborate and communicate with their stakeholders. A complex process – and this complexity will increase in the coming years because of cross-industry transformation. Collaboration will drive us forward.